In this paper, we present evidence that although current models for introduction of robotic companions stress individual encounters, a social community alternative is promising. This argument emerges from an experiment we conducted with a small interactive robot at two local nursing homes. Here we give a brief introduction to the robot and our experience at the homes. We compare the robot used to a semi-robotic toy whose use initially suggested to us the benefits of social community models in the presentation of robotics to the elderly. We find that even where individual encounters are significant, sensitivity to social dimensions improve the benefits of these encounters.